Why retailers order directly from Tarot.nl
Introduction
Margins in retail are under increasing pressure, while competition from online sellers continues to grow. For shops, it is more important than ever to expand their assortment with products that sell consistently, appeal to new customer groups, and generate attractive profits. Tarot and oracle cards meet all these criteria.
The global market is growing at 8.5% per year and is expected to double from 0.6 billion dollars in 2024 to 1.2 billion dollars in 2033. Demand is also rising in English-speaking markets, especially among younger generations who see tarot and oracle cards as tools for self-reflection and personal development. Classics such as the Rider-Waite Tarot have been sold continuously for over 100 years and remain bestsellers.
As one of Europe’s largest suppliers, Tarot.nl helps retailers, concept stores, and online shops benefit from this growing market.
Why are tarot and oracle cards attractive for retail?
Timeless and less trend-driven than books
While books often lose relevance quickly, tarot and oracle cards are true evergreens. The Rider-Waite Tarot, first published in 1909, remains one of the best-selling decks worldwide, with more than 100 million copies sold. A deck retains its value for years and continues to sell at full price, without markdowns or seasonal pressure.
Reaching new customers and increasing basket size
Teenagers and young adults are increasingly discovering tarot through platforms like TikTok and Instagram, creating a new wave of buyers. Customers who purchase a deck often complement their purchase with a related book or lifestyle product. With an average retail price of 20 to 30 euros per set, the basket size is higher than for many books.
Strong gift appeal
Tarot and oracle cards are often bought as gifts. Their elegant packaging and artistic illustrations make them stand out in stores and encourage impulse purchases, especially around holidays and birthdays. They strengthen the gift assortment and open up extra revenue opportunities.
What are the advantages of ordering directly from Tarot.nl?
Complete and up-to-date assortment
Not every deck is available everywhere. At Tarot.nl, retailers gain direct access to one of the largest assortments in Europe, including new releases, international collaborations, as well as limited editions and collector’s items that are often exclusively available through us.
Fast and flexible delivery
Orders are processed directly from our own warehouse. This ensures short lead times, reliable availability, and flexible order quantities tailored to your store’s needs.
Expertise and support
With decades of experience in tarot and oracle publishing and distribution, Tarot.nl offers more than just products. Our partners benefit from in-depth market knowledge, sales advice, and, if needed, promotional materials such as visuals and displays.
Conclusion
Tarot and oracle cards are a stable, growing, and profitable product group. They sell consistently, attract new customers, and add strong gift appeal.
By ordering directly from Tarot.nl, retailers benefit from a comprehensive assortment, fast delivery, and expert support. This not only strengthens your product offering but also ensures satisfied customers and long-term revenue.
Frequently asked questions
Can small shops also order from Tarot.nl?
Yes, we supply both small stores and larger retailers. Order quantities can be adjusted to your needs.
What is the average delivery time?
Orders are usually shipped within a few working days directly from our warehouse.
Do you offer limited editions?
Yes, Tarot.nl regularly offers exclusive special editions and collector’s items that are not available through traditional wholesalers.